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Case Study · Ottawa Real Estate

AI That Explains Mortgages, Finds Listings, and Books Showings

Rahel Gunaratne
July 2025

Ottawa skyline with residential neighborhoods

Ottawa Homes uses Web Indexer to guide buyers from questions to keys-in-hand — right inside the chat.

From Confusing Mortgages to Clear, Actionable Answers

Most visitors arrive with questions: variable vs. fixed, pre-approval, down payment rules, and closing costs. Web Indexer turns those questions into easy explanations with sources and relevant tools like pre-approval checklists and calculators.

Visitor:Can you explain variable vs fixed rates?
Chatbot:Gives a concise comparison, links to resources, and offers to estimate payments.

Playbook

Pre-Approval Checklist

Explainer

Variable vs Fixed

Tool

Mortgage Calculator

Natural Language → Smart Listing Searches (with Photos)

The assistant converts everyday language into structured filters. For instance, "large house" maps to higher square footage, "quiet street" aggregates low-traffic streets, and "near great schools" narrows to top-rated school zones. It then displays real listings with images.

Examples of NL → Query Mapping

  • "Large house under 800k in Bells Corners" → price ≤ $800k, min sqft threshold, neighborhood=Bells Corners
  • "Pet-friendly condo in ByWard Market" → property=condo, pet policy=allowed, neighborhood=ByWard Market
  • "Near Lansdowne with parking" → areas around Lansdowne, features=parking
Sample listing 1

236 Bookton Place • $599,900

3 Beds • 2.5 Baths • Bells Corners

Sample listing 2

89 Thornbury Crescent • $619,000

3 Beds • 2.5 Baths • Centrepointe

Sample listing 3

56 Tayside Private • $449,900

2 Beds • 1.5 Baths • Barrhaven

Instant Handoff to a Real Agent — Book in Chat

When buyers want a tour or expert advice, Web Indexer triggers a live handoff flow: it collects contact preference, shares a short summary of the conversation, and books a time — all without leaving the chat. Teams can connect via email or Calendly, and customers get a confirmation instantly.

What Gets Sent to the Agent

  • Buyer contact preference (phone or email)
  • Search intent and neighborhoods discussed
  • Shortlist of listings shared in chat
  • Proposed appointment times

90-Day Impact at Ottawa Homes

65%
Faster lead-to-tour time
40%
More qualified inquiries
3.1s
Avg. response time
24/7
Mortgage + listing guidance

Help More Buyers — With Answers, Listings, and Bookings in One Chat

Launch Web Indexer on your site in minutes. Explain mortgages, show listings with photos, and hand off to agents — seamlessly.